Communication

The Technical Course in Communication - Marketing, Public Relations and Advertising aims to prepare students for the job market through practical learning. Nowadays, the importance of communication is increasingly present in society, driven by technological development, which translates into a growing demand for marketing professionals with digital communication skills.

This course provides a solid foundation in communication, preparing students to actively and creatively participate in the development and planning of marketing strategies. The vocational training option also provides adequate preparation for students who wish to continue their studies at the university level.

• How to create commercials creatively
• Understanding the market and consumer behavior
• How to develop a marketing plan
• Developing effective communication strategies
• How to develop a digital marketing strategy
• Producing graphic and audiovisual content
• How to create a social media content strategy
• Developing public relations strategies
• How to manage social media assertively and dynamically

You will be able to work in: Media, marketing and advertising companies; Advertising agencies and public relations, communication and image departments of companies and institutions; Advisor in any area of ​​communication, marketing and advertising; Sales, promotion and market research companies; Product management and event organization companies; Communication bodies.